Hi, I’m Maël

French-born, India-raised, restaurateur turned brand strategist, looks like I’m now on the second course.

Hospitality taught me that brand should be at the heart of business. Not just a logo or typeface, but a lens from which to view experience, product, identity, from your email signatures to the design of the bread plate on your table.

I aim to do work that lives by this richness in branding philosophy, and I've since enjoyed playing with these concepts in other worlds, from cosmetics to container ports. Here's a selection of some work to date.