Help a skincare brand rooted in both science and nature define and express what it stands for.
Context
La Suiss Derm is a premium, anti-ageing skincare brand. As a brand rooted in both Science, using stem-cell technology, and Nature, through its Swiss alpine ingredients, they were unsure of how to bring this duality together, and what single face the brand should show
Ask
Define what La Suiss Derm should stand for: Clean, natural beauty, advanced, stem cell science, or something else
Process
I kicked off our research by looking into the premium skincare category, focusing on brands that balance nature and science, to understand how this duality came to life in these brands. I mapped these brands against key attributes of the La Suiss Derm brand to understand where it had an edge. Alongside, I reviewed some research the client had on demand drivers for premium, anti-ageing skincare, and on drivers for choosing the La Suiss Derm brand specifically.
Truth
Brands typically choose either Science or Nature as a single edge. With the concept of Biotechnology, science and nature isn’t a choice, but a combination for higher efficacy skincare: nature, unlocked by science
Strategy
Reposition La Suiss Derm as Swiss biotechnology that unlocks the rejuvenating power of rare alpine ingredients, for superior anti-ageing benefits
